The Muse Collection

Arthur Kaplan approached me to collaborate on their 12 Days Of Christmas jewellery campaign. Since Christmas is around the corner, it can get pretty overwhelming thinking up gift lists from mother to that distant cousin. If you have been following my social media accounts, you would have seen teasers about the campaign and probably wondering what the fuss is all about. With the 12 Days Of Christmas campaign, every day from today, there will be 12 boxes revealed, each with a special jewellery deal for that day and that day only. If you have signed up at www.arthurkaplan12days.co.za, you can now reap the rewards of those 5 minutes spent filling in your details.

I am so happy to finally share with you what's in my box and up for grabs today.

Today's deal piece is the Muse Silver cubic Circle of Life pendant and chain. When you purchase this piece at an Arthur Kaplan store today, you will receive the Muse Silver cubic studs with pavé halo for free! Sounds good right? Today is the only day that you can purchase these beautiful pieces from the “Muse Silver Collection” at this insane deal. I absolutely love these pieces for their minimalistic design and they are classic pieces that you can wear every day. Every girl needs a dainty necklace and that classic pair of studs that you can pop on to elevate your daily outfits. I love how this collection is described as a collection that "will reignite your fairytale fantasies", which surprisingly aligned with the vision of this shoot. I feel it's a collection for people who love a bit of sophistication but still like to flirt with girly, whimsical sparkle. All the collection pieces are set in rhodium-plated sterling silver, so they will always keep their brilliance and not get that dreaded dull, tarnished look. I would definitely get this as a gift for a special woman in my life, like my mother, someone who is timeless, feminine and classic

Head over to any Arthur Kaplan store today during normal shopping hours. The first 12 readers to purchase this silver Circle of Life pendant and chain for R999, receive this pair of silver cubic zirconia studs worth R599 for free.

Take a look at these images, getting a closer look at the jewellery then dash to go get your own. Tweet, Instagram or comment below if you purchase this deal, I would love to see how it looks on you!

Photography: Siwelile Thusi of 4th Eye Photography (book here)
Jewellery: Arthur Kaplan Jewellers (@arthurkaplan1)
Instagram:@londam_holland_
Bloglovin': Londam-Holland Blog
Campaign done in collaboration with Arthur Kaplan Jewellers